SUGGESTION:
INTERNET
TOUCH FOR MARKETING
“Retailers need to move beyond just ‘advertising’, and
an engagement-based, cross-media consumption can facilitate that shift.”
– Robert Passikoff, Founder and President of Brand
Keys Inc.
Before I
write this blog one of my friend gives me a call from i store seeking suggestion
to purchase mobile. The sales rep there is interested to sell a particular model,
well we generally ask for suggestions before shopping.
Something
which made me think was, how exactly advertising is effective today? What role
is it playing? Is this is the purpose of BTL & ATL [advertising strategies
or techniques] severed.
Before we
invest on generally suggestion are taken from peers, importantly we surf on net
which is helping millions to understand the depth of the product [merits
&demerits]
Fact for
that matter is traditional channels of advertising on T.V, Radio, Newspaper,
magazines etc..., is not serving the accurate purpose of convincing the
customers to buy their products. Advertising is helping the brand to establish in
the market.
When you
own a business getting hold on your customers is most important before Ur competitor
wins the hearts and minds. The role of digital advertising is increasing
rapidly.
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